Your business is a story.
Let's tell it.
As a small business owner or entrepreneur, you know your mission.
You know your dream.
You’ve put all your abundance of energy into your business.
Here’s the catch: you can’t quite figure out the right words to go with it.
Your brain is full of all these wonderful ideas, but putting pen to paper and having it not come out as a research thesis is tricky business.
Your mission is clear.
You just need that copy that makes it super clear to others.
Copywriting is a tool that moves people to action.
Research-based creative copy will:
Attract the right people to your brand and mission
Convert them into lifetime value customers and advocates
Spread the word about your mission in a way that stays true to you
Copywriting has the power to start and maintain conversations.
My purpose is to use the power of language to generate more understanding in the world.
How do I do this?
Brand strategy sets the stage.
I worked with PATH, a family-owned market research firm that was entering the next 30 years of their business. They needed a strong identity to bring the team together, help them hone their processes, and craft a concise pitch for their messaging.
Websites, landing, and sales pages start conversations.
Perry Maughmer, Chair of Vistage International in Central Ohio, needed clear concise website copy that helped potential coaching clients quickly understand his process and offerings. The website had to show not only his services but his own unique personality.
Emails maintain engagement and keep a community strong and vibrant.
Yao Cheng Design was looking to increase product sales and engage their community through storytelling. Over the course of the project, I boosted sales for their yearly promotions and increased traffic to their website from email.
The writer behind the words
After bouncing around the world and learning two other languages I finally settled down in Columbus, OH...mainly for the pizza-to-human ratio.
With copywriting I can work on my super secret mission: inspiring and forging connections through intentional empathy.
Humans lead with their gut and then justify it with their head. The only way to inspire a true and motivating reaction is to be intentional in all interactions.
By being careful in the words we use and understanding how they may be received, conversion copywriting can strengthen connections and community.
While I’m not working on the biz I’m probably:
Experimenting with all things that ferment (beer, mead, wine, bread…)
Reading - a lot
Weaving on my floor 8-harness loom
Eating and cooking with my wonderful partner and snuggling with my cute dog