The golden question (part two)

copywriting interview questions.jpg

The art of asking questions, part two.

One of my clients right now is a personal coach and two weeks ago I conducted customer interviews with some of his clients.

They all echoed each other in saying that he is wicked good at asking just the right question to move them toward a revelation.

After writing my email last week about the golden question in customer interviews, I've been thinking about where else good questions are key.

Ah, yes.


It's an evil word now, one that sends shivers up people's spine and feels more like a duty rather than a fun way to meet more people.

I have two boxes stuffed of business cards that I promise you- I've probably only followed up with a handful of them.

How I feel when I'm handed yet another business card

How I feel when I'm handed yet another business card

After numerous exhausting conversations answering the same question "So, what do you do?" I decided to go rogue.

I start every conversation with this:

"What do you do for fun?"

It always makes people blink, but then they open up about their passions and hobbies.

I honestly don't really care what they do for work. 
I know I should, because business and all, but I want to work with people who enjoy life. 

That question not only helps me get to know them better, it also makes me more memorable.
I've developed better relationships (and some have turned into clients) by first asking them what brings them joy.

Key here: I genuinely ask them what they do for fun.
Not just as a tactic or strategy.
We can all sniff those disingenuous questions out immediately in networking events.

I've met people who

  • Run triathlons 
  • Compete in Dragon Boat Racing
  • Bake fancy cakes on the weekend
  • Read books while sipping Irish whiskey

The point I'm making is the same point I made last week.

Starting with a question that allows people to really open up helps to relax them into the conversation, helps you understand them better, and allows a space for a relationship to occur, not just another business card.

It allows for growth and insight.
It empowers you to make better decisions.

Here is my challenge to you.

Where in your business can you insert your own golden question?

Where do you wish you had a better understanding of and relationships with your customers or coworkers?


Golden question #1:
"What was happening in your world that led you to sign up for [product/service]?"

Golden question #2:
"What do you do for fun?"

Sign up to receive my Letters every Tuesday, straight to your inbox.

Name *