The first ever client - and how to retain them

Originally sent via my weekly newsletter, Letters, on February 19, 2019.

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2019 has been quite a year already.

I traveled to Europe for 2 weeks, spent a weekend with family, and just got back from a retreat with the high school non-religious youth group I counsel for.

Needless to say - I’ve been busy.
I’ve kept up with client work, but all this other...stuff...has pulled me away from working on my own business.

Quite a few of you know I theme my days to help me control my time. 

  • Mondays and Wednesday are client work days.

  • Tuesdays and Thursdays are days to work on my business.

  • Fridays are for meetings / holy shit what have I still not gotten done yet?

The things is, is that 2019 seems to keep eating the days that begin with “T.” 
I find myself needing a mental health day - which is fair as I struggle with depression - or desperately just wanting to clean the house because I wasn’t home on the weekend to do so.

That means I haven’t done any new client prospecting, no new promotional materials, no process development, and bookkeeping is terribly behind.


That’s about how I feel right now. 

But today I’m finding my groove.
Because today I’m writing out a project proposal for my own company, complete with scope, timeline, and deliverables.

We all know we need to spend time working on our business and not just in it, but we’re rarely given a good roadmap to do that.

Your business is your first ever client, and if you don’t retain your own services, welp, you’re shit out of luck.

(maybe I should apologize for the rampant use of "shit" in this email, but I don't really want to. #mood)

My partner helped me figure out how to organize myself and get my big ideas done.
She pointed out I’m good at writing out a scope and deliverables.

Why not use this skill and apply it to my business?
I can’t believe I haven’t done this before. 
I’m betting some of you haven’t either.

My challenge for you today: do what you do best, for yourself,  the rest of this month.
Set a fair and reasonable goal that you can reach in the last few weeks and just get it done, in your own way.

Write to me your goals (and the process in which you’ll achieve them) and we’ll hold each other accountable.

I will be working on an About Page promotion, and approaching it like I would any product launch. If you want more details, let me know and I'll send them over!

Let’s get to work, shall we?