Originally sent via email as a Letter. Subscribe here or over to your right in the side bar.
Katie Chandler, illustrator and designer extraordinaire who did my logo, had an art gallery show a couple of weekends ago.
The show was called (pause) - inspired by a poem she had written to herself about taking space and enjoying moments.
For the first time in quite a while Katie played with paints - even though working digitally would have been quicker. She had to slow down and be even more intentional with every movement. I mean, there is no ‘delete’ button on a canvas…
Now her show and process have opened up multiple avenues and ideas for future work.
Katie's show reminded me of the importance of going analog.
Whenever I’m exploring a new idea, brainstorming the structure for a company's messaging, or trying to figure the flow of a web page - I shut my computer off. (well, at least close it)
On a whiteboard, pen and paper, or Post Its I’ve found that the physicality of moving ideas around helps me see patterns.
It’s hard to see patterns when you’re looking at a screen.
It’s can be difficult to craft a story when it’s so easy to hit ‘delete’ and start over.
Going analog forces you to slow down and take a breather.
The best thing I do when I'm trying to solve a tricky messaging problem is to sit and stare at my whiteboard, tapping the marker on my head until a pattern finally arises. (no, not like A Beautiful Mind...)
What idea are you stuck on right now - a new product or service?
Building out your funnel? A new course?
Go analog for 30 minutes today.
Even if you think you can’t - do it anyway.
Close your computer, grab a pen and paper, and disregard how terrible your handwriting is because you haven’t written anything but your signature in quite awhile.
Or talk it out with someone!