Analog

Originally sent via email as a Letter. Subscribe here or over to your right in the side bar.

Katie Chandler, illustrator and designer extraordinaire who did my logo, had an art gallery show a couple of weekends ago.

The show was called (pause) - inspired by a poem she had written to herself about taking space and enjoying moments.

For the first time in quite a while Katie played with paints - even though working digitally would have been quicker. She had to slow down and be even more intentional with every movement. I mean, there is no ‘delete’ button on a canvas…

Now her show and process have opened up multiple avenues and ideas for future work.

Look at her work here.

Katie's show reminded me of the importance of going analog.

Whenever I’m exploring a new idea, brainstorming the structure for a company's messaging, or trying to figure the flow of a web page - I shut my computer off. (well, at least close it)

On a whiteboard, pen and paper, or Post Its I’ve found that the physicality of moving ideas around helps me see patterns.

It’s hard to see patterns when you’re looking at a screen.

It’s can be difficult to craft a story when it’s so easy to hit ‘delete’ and start over.

Going analog forces you to slow down and take a breather.

The best thing I do when I'm trying to solve a tricky messaging problem is to sit and stare at my whiteboard, tapping the marker on my head until a pattern finally arises. (no, not like A Beautiful Mind...)

What idea are you stuck on right now - a new product or service?

Building out your funnel? A new course?

Go analog for 30 minutes today.

Even if you think you can’t - do it anyway.

Close your computer, grab a pen and paper, and disregard how terrible your handwriting is because you haven’t written anything but your signature in quite awhile.

Or talk it out with someone!

I’m happy to hop on the phone to brainstorm an idea with you.