Originally sent via email as a Letter. Subscribe here or over to your right in the side bar.
I’m a really awkward runner.
Growing up, my sister was the athletic one, excelling at sportsball things like soccer and basketball.
I was more the trumpet-playing literature-reading sibling.
The most sweat I got was from marching in the county fair parade with the band.
Running was the first athletic thing that I chose to do for my own health, even though it was far from natural for me.
My aunt once remarked that my sister looked like an angry gazelle when she ran: graceful, natural, but hating every second of it.
I, on the other hand, looked like a three-legged turtle but DAMN was I loving it.
I still love running.
It’s my go-to when I need to feel more in control of my body and mind. The slow and steady pace clears all the bullshit away.
But sprinting? That’s a whole other ball game.
For over a decade I’ve been playing ultimate frisbee, a crazy mash-up of soccer, football, and basketball that is 1.5 hours of pure sprinting.
What was I thinking...
I’m always the slowest person on the field, but I work really hard. I play the field and understand my position. I use my slow feet to my advantage.
And every once in a while I burst past someone and beat them to the disk.
Sprinting isn’t meditative, it isn’t slow and steady like running.
It’s a burst of concentration, speed, and most importantly - purpose.
When I’m struggling to focus I do work sprints: write down what I’m going to accomplish in the time slot I’ve set, turn on my timer, and get the damn work done.
Want to see me get 2 hours of work done in 30 minutes? Set a timer and watch me sprint like a fricking gazelle.
It’s why this year I’ve been developing new productized services for my business.
I realized I needed projects that were more sprint-like.
Don’t get me wrong - the more in-depth longer projects are still my favorite. I thrive in the details, the slow and careful research and strategy, the careful placement of every word.
Fast bursts of purposefully focused energy help balance those projects out.
Just like running and sprinting develop different muscles, these products develop different skills.
The 30-minute website review gets sites tightened up and focused in the blink of an eye.
The Branding Power Hour takes all of your brilliant ideas and places them into a messaging framework.
The About Page Package puts a company’s core story into a compelling message that sells.
This week I’m sprinting through an About Page Package.
It's not only great for the client (who needs a page fast before ramping up his speaking career) but it also transfers my skills from longer projects and kicks them into high gear.
Where can you sprint in your business?
Or do you need to slow down and go for a nice long run?