Letters: Staying Grounded

“Freelancing takes grit.”

“Build up your resilience.”

“Empathy is the key.”

“Give back to your community.”

“Empower others to do the same.”


As freelancers, entrepreneurs, and business owners trying to change the world, we’ve all heard countless versions of these phrases.

Phrases we hear, nod our heads to, and then get back to the next thing on our massive neverending ridiculously long to-do lists.

We act on them without reason or strategy, thinking that working 24 hours a day is grit, or that asking “how are you?” while making good eye contact is empathy.


Do we really understand the advice we receive day in and day out from podcasts, blogs, and online courses?

The hard truth: you can’t have grit or resilience if you don’t know what they mean to you (and not just what your guru of choice says it means).

I am constantly investigating words.

As a copywriter, I spend an enormous amount of my time researching what particular words mean - truly mean - and understand the microscopic differences between synonyms like build vs develop vs make.

I need to know exactly how to craft the MOST powerful stories that are concise and resonant for my clients and their customers.

Because words mean
something different to everyone

And I have built up a wealth of tales behind the words we like to fling around on the daily.

Every Tuesday morning I (e)mail out

Letters: Staying Grounded.

Each week I choose one word or concept, and with a bit of humor and a personal story, help you start defining that idea for yourself.

The more we can take control of the words we use, the more grounded we are.

The more we can handle whatever comes our way.

And as entrepreneurs, everything seems to come our way, all the fricking time.

Not sure you want yet another thing cluttering up your inbox?

Read some first -

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